Are you trying to cover too much in one stream? Are there some “segments” that are more popular than others? Follow the numbers and see if there are ways to give viewers more of what they want and less of what they don’t. If no one is watching your streams, pinpoint why. You shouldn’t be shouting into a vacuum each week. Oftentimes, you may only need to provide a few copies of the game for coverage of your title. This is especially key if you are planning to host tournaments or other esports events, but that's a whole other monster…Īdditionally, you may be able to partner with a major brand like Alienware, who works with community members to stream a variety of games from their partners. And if you can do promos leading up to the stream and then a notification when the stream is live, even better. Specifically, you need to find a way to promote it within your game once it launches. That's a great place to start, but if you really want to see a noticeable impact in your viewership, you need to do more. This step seems obvious, but a lot of companies only promote their streams on their other social channels. Obviously, the more content you can create, the better, but it's better to be consistent than to overload your channel with content. Commit to at least one stream per week and stick with it. If you change your schedule week to week, it's impossible for your viewers to know when to watch you.Īnd don’t be afraid to start small if you can’t stream for hours each week. If you have gameplay Wednesdays and development Fridays, make sure you have them at the same time each week. You want to train your viewers to come back at a specific time each week. Once you know what you’re going to stream, it's very important to create a consistent weekly schedule and stick to it. Some ideas to consider include early development sessions, developer Q&As, new content reveals, and casual gameplay sessions. Start by identifying types of content you can easily broadcast on your channel. Now that your channel has a personality to push it forward, you need to get out there and start creating content. But if not, you might consider hiring a community manager who could fill the role. It could be a developer, an artist, or someone on your community team. Your on-camera personality might already be on your team.
Feels authentic to your brand you don't want someone reading a script.Is comfortable and likes being on camera.The first and potentially the hardest part about making a successful Twitch channel is finding someone to be the “face” or “personality” of your brand. Still here? Well, let's get into it then. Twitch isn't right for everyone, but if done right, you could end up with an incredibly loyal group of viewers and, once your game launches, customers. So TL DR, if you don’t have the time, resources, and most importantly PASSION to run it and stick to it when you’re only getting a few hundred viewers per stream, get out now. But it's really a different planet in comparison to Twitter and Facebook and requires significantly more time and resources to really do it right. On paper, Twitch looks like just another social account. It's easy, right? Just stream some stuff. Should you have an advertising strategy? Should you work with influencers and, if so, where do you start? How do you manage and grow a community on social media? By the time you’ve wound up in the Twitch wormhole of doom, you’ve probably already created an account, but have no idea what to do next.
TWITCH FOLLOWING HOW TO
By the time you get close to launch and have to think about how to market the game, it can seem like a herculean task. For an indie dev with a small team, it can be overwhelming to think of everything that goes into successfully launching a game - from actually building something unique and fun to picking the right art style.
0 kommentar(er)
